My research focuses on the interaction of markets, society, and public policy. I am particularly interested in phenomena that impact vulnerable consumers, a broad term that can mean those impacted by scarcity (whether financial or otherwise), children (who are developmentally vulnerable), or those impacted by large-scale changes (such as climate change or digital disruption).

I am active in the Association for Consumer Research's Transformative Consumer Research (TCR) movement, which is committed to increasing consumer well-being worldwide. In 2025 I co-chaired our flagship dialogic conference, hosted at American University in Washington, D.C. I am a member of the Journal of Public Policy and Marketing's Editorial Review Board, and a faculty affiliate with the Asia School of Business' ASEAN Research Lab.

Link to my Google Scholar page. 

Recent research featured in the Disruptors for Good podcast, "What traditional impact metrics miss about refugee entrepreneurs."